October 16, 2007
Generating Quality Leads - Master Series-1
The Good, Better & Best Ways You Too Can Generate Leads
Everyone needs leads for their offer of products or services. The Internet is a wonderful medium for finding people who could be interested in your offer.
These people, your leads, need to be "captured" in the first place, then qualified as prospects so you know who your potential customers are and don't waste too much time on those who just want free stuff.
"Yes, but to start with, how do I find my leads?"
There are many ways to find your leads in the first place. Some are free and others not:
- PPC (PayPerClick) Advertising- Not free, requires a learning curve with trial & error (and good courses/ eBooks are a MUST!) but highly effective and if done correctly will provide you with excellent return!
- Press Releases - There are some paid software programs/ memberships to automate this but best results are when you go with the well-profiled paid services. So if you invest your money in PR do it only if you know what you're doing and have an excellent lead capture systems and / or a professional and tested (you can test with PPC) sales funnel installed on your site.
- Paid Advertising - On other people's sites, like banner-ads, text-link-ads, Peel-Away-Ads etc.
- Buy Leads - Get a list from lead brokers. You need to find a good and trusted one with relevant and fresh leads for a decent affordable price per lead, if you can't generate leads yourself.
- FREE Word-of-Mouth Advertising - A great way to generate free traffic & leads. Write articles and submit to article directories, be active in your niche-related forums, post comments on related blogs, join web 2.0 communities and write interesting posts, do social-bookmarking, blog marketing, tag and ping, use videos for promoting and more….
"What happens next?"
So, once you have visitors you need to capture them and turn them into leads.
It is a known fact that most leads need 7-12 approaches before they may convert into customers.
Get an autoresponder to automate this emailing task. I use this reliable and robust shoppingcart with autoresponders >>
However, not all your leads will convert into customers. Ideally, you want to know on whom to focus your special offers and attention. You need to pre-qualify your leads.
There's an excellent free resource by Dr Mike & Howie Schwartz I strongly recommend you grab for yourself before these guys regret giving it away for free and take it down.
HERE'S THE LINK TO YOUR FREE Audio recording - "Driving Traffic To Build Leads" ($97 Value)
Basically, there's a clever system for discovering who your best leads are, to collecting their contact info, to qualifying them and to get them into the mindframe of buying from you!
It's not rocket science and anyone can learn it, especially if you have Dr. Mike & Howie take you by the hand.
What you'll learn from these successful guys you can use to grow your own lead-generation service, or to grow your qualified leads for your own business and boost your income.
Observing the highly interesting system Dr. Mike & Howie have devised to grow their own business is in itself worth learning from and copying!
So go here right now to grab your free recording >>
Tags: leads, driving traffic to build leads, free audio, lead capture, build traffic
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